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Client:
Passion Project
Project:
Logo Design, Branding, App Design
Smokey’s Smokehouse is an American inspired restaurant based in the UK. It specialises in slow-roasted meats marinated in the finest Smokey’s special seasoning. The branding is a throwback to the 1950s American retro era, with a modern twist. It brings in some of the deep, red and brown undertones that denotes meaty colours, whilst bringing a hint of yellow that symbolises cheese or mustard, if you like. Its appearance is to attract food junkies that enjoy the simple pleasures of good meat, whilst maintaining a modern but retro style that characterises its American, Deep South roots.