Barberian is a luxury male skincare brand designed to appeal to the rugged manly man. Its personality is gritty, with dark undertones, giving it that extra rough and ready edge. With a bold, distressed font, it complements the earthy tones, giving it a natural, raw feel. The logo was custom designed to incorporate scissors with axes for blades, tying in haircare products with a barbaric twist. The clean, minimalistic design also lends itself to a more premium brand, in the sense that less is more.